In just 3 weeks, THG Fulfil hired 1,828 workers and achieved a 100% fulfillment and increased productivity in the 2024 Black Friday period.

After we proposed Clara, Job&Talent’s AI recruiter, THG Fulfil reduced their hiring period from 8 weeks to 3, cut attrition by 50%, reducing costs and achieving 100% workforce fulfilment.

Compared to the previous year, they saw a 68% increase in new starters and reached peak performance faster, more efficiently and with better retention.

## Watch the THG Fulfil case study

Clara, Job&Talent's AI recruiter, hired 1,828 people in 3 weeks for THG Fulfil - YouTube

[Clara, Job&Talent's AI recruiter, hired 1,828 people in 3 weeks for THG Fulfil](https://www.youtube.com/watch?v=kwyKZtOBC-s) [Job&Talent](https://www.youtube-nocookie.com/channel/UCH-diPUdfYoByP0zRSPGp8w)

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## Meeting a high-stakes challenge

As the trusted logistics partner for brands like Holland & Barrett, The Range, Williams Racing, Myprotein and LOOKFANTASTIC, **THG Fulfil plays a critical role during the Black Friday peak.** In 2024, demand was higher than ever, and the pressure to scale fast—and without failure—was immense.

To meet service levels, THG Fulfil needed to build and train a large temporary workforce in record time. But legacy recruitment methods simply weren’t fast or flexible enough.

### Key challenges included:

- **Hiring thousands of candidates in 3 weeks -** nearly 2,000 roles had to be filled, but early hiring led to dropouts, while late hiring strained capacity.
- **Reducing attrition with later-stage recruitment -** early hires often churned before peak. The team needed to compress hiring without losing quality.
- **Improving productivity and controlling costs -** traditional recruitment was expensive, ramp up was slow, and dependent on manual processes.
- **Needing real-time insights to plan effectively**-  without dynamic data, workforce planning couldn’t adapt to application flow or fulfilment shifts.

**A radical change was needed**—one that could deliver speed, scale, quality, and control. That’s when Job&Talent proposed Clara, the AI recruiter.

## Enter Clara: AI recruiter, built for scale

[Clara is Job&Talent’s AI voice agent](/content/companies/ai-agents/clara/index.html), designed to automate and accelerate hiring at scale. She engages candidates 24/7, screens instantly, and moves talent through the funnel in minutes, not hours or days.

### Clara by the numbers:

- **65% faster** than traditional recruitment
- **27% of hires** made outside business hours
- **Real-time data**, bias-free screening, and seamless candidate experience

She interviews, screens, and places the best candidates for you—faster than ever before.

[Learn more about Clara](/content/companies/ai-agents/clara/index.html)

## The results: Impressive at every level

With Clara integrated into the hiring process, THG Fulfil achieved:

- **1,828 new hires** in just **3 weeks**
- **68% increase** in YoY new starter numbers
- **100% fulfilment** of staffing needs
- **50% lower attrition**, improving output and retention
- **Significant cost savings** due to shorter timelines and lower churn
- **48,041 applications** generated

Clara enabled parallel processing of tens of thousands of candidates, automated repetitive tasks, and moved people from interest to onboarding—many in under 24 hours.

## Clara enabled better planning, better outcomes

Beyond the numbers, Clara gave THG Fulfil control, flexibility, and transparency over their workforce build-up. With later-stage hiring possible, teams could be more strategic.

> We reduced attrition by 50% by using Clara, the AI recruiter. It means we can plan better and recruit much closer to Black Friday peak.

**Alex Stevens, People Director, Group Operations, THG Fulfil**

## The technology advantage

Job&Talent built Clara to solve exactly this kind of challenge. From compliance to onboarding, Clara reduces cost, improves experience, and allows businesses like THG Fulfil to scale hiring without scaling admin.

| **Challenge** | **How Clara helped** |
| --- | --- |
| Time compression | 24/7 candidate engagement, instant pre-screening |
| High-volume hiring | Processes thousands of applications simultaneously |
| Candidate conversion | Moves talent from application to onboarding in hours |
| Operational scalability | Empowers real-time hiring decisions |
| Cost control | Reduces manual workload and agency dependency |

## About THG Fulfil

THG Fulfil is a world-class fulfilment and courier management company. They put customers at the center of everything that they do.

They provide end-to-end ecommerce warehousing, fulfilment, and courier management solutions for global brands.

As part of THG Ingenuity, it supports clients like Holland & Barrett, The Range, Williams Racing, Myprotein and LOOKFANTASTIC in optimising delivery speed, cost, and reliability worldwide.